Do the right thing. Always

We have the moral courage always to do the right thing. 
We never walk by, even when no one is watching. 
We pick up the litter. 
We own the problem. 
We go the extra mile with professionalism and pride. 
Helping. Giving. Being transparent. 
Making choices for the right reasons. 
We give all we have, never to let anyone down, for the communities we serve and for each other.

Stretch the possible

We have a passion for progress and are fearless in our pursuit of innovation and excellence - always striving to make tomorrow a little better than today. 
We have a thirst to learn.
We’re curious. 
We embrace change. 
We take care of our precious resources as if they were our own. 
We’re bold, we’re adaptable. 
We reach for the stars. 
We’re passionate about, and here for, a safer, stronger and healthier West Midlands.

One team

Diversity is our strength. 
We are always inclusive and treat each other with dignity. Everyone is welcome, everyone is equally important.
Everyone is supported and informed, and everyone can thrive. 
We are proud to represent the West Midlands. 
Our shared vision binds us. 
Our collaboration enables us. 
Our jobs are not done until the job is done.

Trust and be trusted

We’re open, honest, humble. 
We’re not scared to admit we’re wrong. 
We tell the truth. 
We’ll always listen and we’re accessible. 
We’re selfless. 
We trust each other and in turn are trusted.
We keep our promises. 
We respect, appreciate, and celebrate each other. 
We say thank you, a lot.

Enjoy work

We have an enormously privileged role to serve the West Midlands.
Ours is a rare opportunity which we never take for granted. 
We smile a lot and have fun.
We don’t take ourselves too seriously.
Our cups are half full.
We look out for each other with compassion and kindness.
We are a family.
This is why we enjoy what we do.